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You know you want to do some email marketing. Or, perhaps more accurately, you feel like you’re supposed to do some email marketing. Where to start? An “email marketing plan” sounds complicated, intimidating, and time-consuming. Besides, you’re too busy running your business to deal with such a thing, right? Who could blame you? Well we’re […]

So we ended the last email on defining your target audience. Who are you speaking to and what do they want to hear? In this post we’re going to discuss what you need to say or rather what your content should be. Mail Chimp makes an excellent suggestion that I personally use for all of […]